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We’ve all heard the idiom “mind your p’s and q’s.”
A single theory amongst lots of is that p’s and q’s references pubs in England exactly where the bartender tallied all the pints and quarts sold – and, if he liked you, your quarts became pints on the bill.
But in the company globe, p’s and q’s speaks to how we drive income: price tag and quantity.
Investors concentrate a lot on the composition of price tag versus units simply because modifications in price tag have a disproportionate effect to margins, and volume increases along with price tag increases indicate strength in the underlying demand.