Navigating Dog Owners From Year 1 Via the Senior Years –


Pet owners are looking for merchandise that will make life comfy and healthy—from puppyhood by way of the golden years.

By Lizett Bond

Published: 2019.09.03 01:36 PM

As well quickly, that adorable, energetic puppy will morph into a quiet, graying senior companion. As dog lovers strive to guard the well being and effectively-getting of their canine companions at each and every age, suppliers are stepping up with merchandise that will improve the journey.

As their beloved pets advance in years, owners are frequently unaware of the merchandise out there to help with every life stage, stated Jennifer Pratt, promoting and project manager for Walkin’ Pets by Handicapped Pets in Amherst, N.H.

“For instance, as joints turn out to be arthritic, hip and joint supplements can assist ease discomfort, and for a breed with a tendency towards arthritis or hip dysplasia, supplements can be taken as a preventative measure,” Pratt stated.

At Lisa’s Doghouse, in North Bay, Ontario, Canada, owner Lisa Rousseau frequently recommends hip and joint supplements for aging dogs.

“I sell a lot of The Missing Hyperlink merchandise they cover all of the bases, such as hip and joint supplements,” she stated. 

Owners are looking for a assortment of selections when it comes to the desires of their senior pets, stated Jillian Dutson, promoting manager for Pet Releaf in Littleton, Colo.

These options involve the use of cannabidiol (CBD) merchandise for pets, she added.

“Since quite a few pets will expertise aliments related to these of their human counterparts, joint discomfort, or inflammation, for instance, it is crucial to start out regulating and deciding on a solution that will assist with problems the pet is presently facing, and is also healing for sustained use,” Dutson stated. “For instance, we constantly present senior pets our soft-chew Edibites for each day well being, whilst we recommend oil for assisting in discomfort management, situational anxiousness, hip or joint discomfort, or other ailments.”

At Pawz on Key in Cottonwood, Ariz., owner Denise Powerful reports a powerful client base of senior dog owners.  

“The No. 1 situation is joint discomfort, and I constantly propose Pet Releaf CBD hemp merchandise,” she stated. “CBD is the No. 1 promoting item in my shop.”

Connie Romano, owner of Bark Out Loud Doggie Boutique and Café in Mansfield, Texas, also carries hemp treats for joint mobility and other problems facing senior dogs.

“I stock Treatibles,” she stated. “I enjoy the brand and their client service.”

The initial indicators of loss of mobility are frequently missed by pet owners, with the 1st visible modify getting a struggle to get off the ground and stand just after lying down. In these instances, a rear assistance leash is a fantastic addition for pets straining to stand or needing assist in discovering their balance, Pratt stated. 

As loss of agility progresses, a complete-physique assistance harness will assist bolster each the front and rear of a dog at the similar time, she added. 

“It’s effortless to use, and fantastic for assisting a dog up the stairs, outdoors for bathroom breaks or finding into the automobile for road trips with the loved ones,” she stated. 

Pet owners can nurture agility by establishing great habits in their pets at a young age, stated Celeste Vlok, promoting manager for PetSafe, a brand of Knoxville, Tenn.-primarily based Radio Systems Corp.  

“Stairs and ramps play an crucial function in the high-quality of life for pets by stopping injury and supporting them by way of their senior years,” Vlok stated. “As parents, we ask our pets to jump much more than double their height every day, in and out of cars and onto furnishings, but we frequently do not consider about lengthy-term harm or possible injury to joints, muscle tissues and even bones.” 

In addition, guaranteeing that furry pals get adequate workout, each physically and mentally, is crucial for the all round well being of a pet, she added.

“A great harness developed to reduce leash pulling is a ought to,” Vlok added. 

For energetic youngsters, Lisa’s Doghouse provides a variety of harness and collar selections. Additional, puppy-owning shoppers are frequently getting guidance from a skilled trainer and arrive with a list of suggestions.

“One trainer may well choose a harness that leashes up in the front a further makes use of martingale collars,” Rousseau stated. 

When it comes to maintaining peppy puppies occupied, Romano recommends chews and toys, and the shop provides a broad choice.

“I either take buyers to our antlers or Himalayan chews, or to our quite a few toys,” she stated.

Customer Education

Fostering Awareness

It is crucial for retailers to inform buyers of out there options for problems faced by aging, injured or disabled pets, stated Jennifer Pratt, promoting and project manager for Walkin’ Pets by Handicapped Pets in Amherst, N.H.

“The very best way to do this is with in-shop videos and displays,” Pratt stated. “For instance, we present various videos that show disabled pets living delighted, healthier lives whilst operating, playing, exploring and enjoying their loved ones. Pet parents are provided hope as they see that it is feasible for their pet to reside a standard life.” 

At any life stage, expertise is central, stated Jillian Dutson, promoting manager for Littleton, Colo.-primarily based Pet Releaf, which tends to make cannabidiol (CBD) merchandise.

“However, certain to CBD, it is crucial to have an understanding of a pet’s desires as they continue to age,” Dutson stated. “So identifying and studying much more about the life cycle of a pet can assist pet parents in supplying the very best life feasible.” 

In Mansfield, Texas, Bark Out Loud Doggie Boutique and Café owner Connie Romano speaks from her personal expertise when discussing hemp merchandise.

“I can attest to the results of my personal dog, who, at 16, became much more puppylike,” she stated.

Romano also cited the benefit of manufacturer brochures, and client confirmation.

“In my shop, buyers speak to every other about the results of hemp in the lives of their personal dogs,” she stated.

Lisa Rousseau, owner of Lisa’s Doghouse in North Bay, Ontario, Canada, reports that inquiry is the cornerstone to stellar client service.

“We ask a million queries prior to creating a recommendation,” she stated.

Prevention is a further important element to the educational method, according to Celeste Vlok, promoting manager for PetSafe, a brand of Knoxville, Tenn.-primarily based Radio Systems Corp. 

“We should really practice mindfulness with the joints and bones of our pets and recognize the value of workout for lengthy-term well being,” she stated.

Item Improvement

On the Horizon

Companies are continuing to study and create merchandise that make the lives of dogs and their owners much easier all through the pet’s life stages.

“The possibilities are endless, but as we find out much more about the popular circumstances affecting our pets, there will be much more very affordable, adjustable, customizable, and tailor-created merchandise to match and suit a dog’s certain desires,” stated Jennifer Pratt, promoting and project manager of Walkin’ Pets by Handicapped Pets in Amherst, N.H. 

For instance, in the pet mobility category, the adjustable, industrial version of the dog wheelchair has created a powerful influence on the lives of disabled dogs, Pratt stated.  

“It evolved from a custom-created specialty solution to an off-the-shelf, adjust-it-oneself solution,” she stated. “As lengthy as retailers and suppliers are listening to the desires and desires of their buyers, there’s no finish to the innovation that is feasible.”

Jillian Dutson, promoting manager for Pet Releaf in Littleton, Colo., noted that data is the foundation to solution improvement.

“We are actively engaged with our shoppers in order to hear the pet desires,” Dutson stated. “We have two veterinarians on employees to help in ingredient formulation to make sure we are constantly 1st to industry with high-quality merchandise.” 

New Merchandise

Innovating and Making

As demand grows for merchandise that assist in the course of certain canine life stages—particularly puppyhood and the senior years—manufacturers are taking feedback and bringing innovation to these merchandise.

This year, Walkin’ Pets by Handicapped Pets released various merchandise developed to strengthen the high-quality of life of senior and particular desires pets by supplying options to problems such as arthritis, hip dysplasia, subluxations, decubital ulcer recovery, intervertebral disc illness (IVDD), and hind-finish weakness or paralysis, stated Jennifer Pratt, promoting and project manager for the Amherst, N.H.-primarily based firm. 

The Walkin’ Hip-EEZ is developed to present assistance to a pet’s hip joint.

“With 5 interchangeable attachments, the Hip-EEZ can be customized to accommodate a variety of hip-joint deficits,” Pratt stated.

Accessories involve an amputee sleeve for tripod dogs, a bridge attachment for pups with mild to moderate hip subluxation, a donut accessory to alleviate stress when a pet is lying down, and a cross-help attachment, a education tool that sits higher up in between a dog’s thighs to maintain the pet from crossing its hind legs, excellent for pets suffering from hind-finish weakness, neurological illness, strokes, spinal compression and post-surgical procedures, according to firm officials.

The Walkin’ Scooter is the company’s newest mobility resolution. Roller ball casters slide very easily across household surfaces for effortless movement, permitting paralyzed pets to scoot and zip freely about the home and maneuver by way of tight spaces and about indoor obstacles with ease. The scooter attributes a sturdy nylon scooter bag that is great for pets with incontinence problems, officials stated.

Walkin’ Pets’ new vertebraVe assistance program is excellent for dogs suffering from intervertebral disc illness, back discomfort, in the course of post-surgical recovery and rehabilitation. A patented two-tier assistance layer supplies optimal stabilization of the spine and surrounding muscle tissues whilst nevertheless permitting pets to run, sit and go to the bathroom, according to Pratt. 

Boom Bars, Pet Releaf’s most current introduction, are out there in 3 flavors, such as Longevity, which is formulated with senior companions in thoughts.

“The bar includes important components like goji berries, which naturally cut down inflammation, as effectively as baobab, a fruit containing 10 occasions much more vitamin C than an orange, to assist keep bone strength,” stated Jillian Dutson, promoting manager for the Littleton, Colo.-primarily based firm.

PetSafe not too long ago released its Stroll-Along outside harness, which is great for walks with senior dogs and attributes padded chest straps for optimal comfort. A water-resistant, zippered pouch is centered on top rated of the harness to hold essentials, such as a wallet, automobile keys, a telephone or waste bags. The size and place of the smaller pouch prevents the possibility of adding also significantly weight and overheating a dog in the course of walks, stated Celeste Vlok, promoting manager for PetSafe, a brand of Knoxville, Tenn.-primarily based Radio Systems Corp.

Workout is important at any life stage, and PetSafe’s new Ricochet electronic dog toy attributes two interactive, paired toys that will have pups and the young-at-heart operating back and forth from toy to toy, attempting to catch the “moving” squeak sound, stated firm officials.

“Another not too long ago released solution, the PetSafe Ribinator, is a sturdy, treat-compatible dog chew toy,” Vlok stated. “The huge rubber tubes and nylon supports make the toy lengthy-lasting and assist stimulate and engage your very best pal for enhanced playtime.”


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