Cresco Labs, a single of the biggest vertically integrated multi-state cannabis operators in the U.S., unveiled Sunnyside*, a new dispensary brand made to accelerate market development and shift people’s expectations and perceptions about purchasing for cannabis from intimidation and doubt to curiosity and acceptance via a new retail and advertising and marketing method.
The 1st Sunnyside* place will open in Philadelphia, Pennsylvania in November with future areas planned for Florida, Illinois, Ohio, Arizona, Massachusetts and Michigan, Cresco Labs reported.
“Our method to Sunnyside* creates a framework for scale,” stated Joe Caltabiano, Cresco Labs’ president and co-founder. “As we open areas in new states, we will produce a single of the biggest dispensary brands in the U.S. with the finest customer expertise. Our offerings and assortment choices are rooted in supporting sustained development. We will sell our complete home of cannabis brands, as effectively as other individuals in all crucial types, to guarantee we present the most compelling assortment for our prospects and maximize the achievement of our retail footprint.”
Sunnyside* is extra than a dispensary—it’s a wellness-primarily based retailer providing a holistic expertise for any one who considers, or would look at, cannabis to be an integral portion of their private wellness plan. It aims to educate today’s diverse customers on cannabis’ numerous optimistic positive aspects and delivers a single of the widest ranges of cannabis brands. A extra sophisticated and familiar purchasing location that combines higher-finish design and style from healthcare, retail and hospitality, Sunnyside* elevates the worth dispensaries can add to a neighborhood with a vibrant, welcoming aesthetic and easy purchasing irrespective of whether in-shop or on the internet.
“The Sunnyside* retail expertise was constructed to maximize buyer information analytics and insights,” stated Cris Rivera, vice president of customer expertise at Cresco Labs. “Not only will we have a single of the most robust buyer journey information-inputs in cannabis, but we will also gather insight on buyer preference trends on new types and flavors to inform our assortment and new item and solutions agenda.”
Photo: Enterprise Wire