fter rocketing to national recognition with their well being- and ethics-minded take on nuggets and other frozen chicken products, the founders of Hip Chick Farms have moved out of California and into hemp-infused snacks and a new state of thoughts.
Jennifer Johnson, 53, and Serafina Palandech, 45, about a year ago sold their controlling interests in the Sebastopol-primarily based corporation they launched in 2011–2013, and venture capital owners later sold the organization to an undisclosed purchaser, according to Palandech.
Currently getting turned more than the CEO function to an outdoors specialist hired in Could 2018 and moved her household to Oregon, she wrapped her function as president of Hip Chick Farms in February.
Hip Chick Farms was set up as a capital-intensive organization since of the certified organic and humanely raised chicken that went into it, Palandech mentioned. That led to more than $eight million raised through crowdfunding, compact-organization loans, microloans, angel investments and two rounds of venture capital, according to her LinkedIn profile.
“I wanted to develop quite rapidly,” Palandech mentioned. “And we did that, but along with that came the need to have for to raise a lot of capital to assistance that quite speedy development.”
Prior to she left, Hip Chick Farms had grown to be distributed to 18,000 areas in each state, with the greatest sales coming from Kroger shops as effectively as from the QVC tv network, Walmart, Complete Foods Industry and Safeway.
Practically a year ago, right after the CEO was hired and a second round of funding was in progress, Johnson, Palandech and their daughter, now 9, moved to a lavender farm they bought in Boring, Oregon, a southeast suburb of Portland. They went there to be closer to household, in particular, Palandech’s mother, she mentioned.
Then came the sale of Hip Chick Farms.
“That wasn’t anticipated, but that is what occurred,” Palandech mentioned, declining to elaborate since of a nondisclosure agreement. “And so then I was like, ‘What do we do now?’”
Their new household offered fertile soil for the couple’s new venture: A Boring Life, which in July launched its very first snacks.
Every is infused with with 25 milligrams of hemp extract per pack and a peppermint-flavored tincture with 1,000 milligrams per dose. The very first 3 snacks are sweet and spicy walnuts, dark chocolate and sea salt almonds, and roasted almonds with lavender. The packs retail for $7.99 each and every, and the tincture $50.
The crucial element of the hemp extract is cannabidol, or CBD, a nonhallucinogenic compound from cannabis plants such as hemp and marijuana that has come to be a common item additive for medicinal purposes.
The brand name plays on the town’s oft-self-mocked moniker and on their need to downshift from the anxiousness of the final venture.
“I was honestly bored,” Palandech mentioned. “I’m at heart an entrepreneur, and I definitely didn’t know what to do with myself.”
She started to discover the motives why she couldn’t delight in the quiet, and that led her to study articles on the connection in between boredom and inspiration, in between monotony and innovation.