Cannabis Application Stack: Who Leads the Advisory Application Sector?

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What does the Advisory sector of the cannabis software program market place appear like, and which organization is the market place leader in 2020? Cannabiz Media dove into the information in the Cannabiz Media License Database and shared the answers to these inquiries and extra in the Cannabis Application Stack report final month.

3 weeks ago, I launched a new series of articles exactly where I’m sharing extra of the particulars from that report and diving into what the cannabis software program stack and license chance appear like primarily based on every single software program sector. So far I’ve covered the Back Workplace , Activity and Transactional sectors.

In our final installment, I’ll take yet another close appear at the report information and see what the Cannabiz Media study group discovered about the Advisory sector.

Defining the License Chance in Every State

The Cannabiz Media group identified 332 one of a kind businesses that connect to METRC or Leaf Information Solutions in Washington, and making use of the Cannabiz Media License Database, we determined how lots of licenses they can connect to in these states (i.e., the “license opportunity” or prospective addressable market place in a state).

To figure out this license chance, we added Active, Pending, and Applied licenses for the acceptable activity. For instance, to come up with the license chance for point-of-sale software program, we integrated Active, Pending, and Applied dispensaries and retailers.

The Advisory Sector is comprised of 60 businesses. These businesses are involved in analytics and consulting. In some methods, this is the capstone group as they aid license holders fully grasp the information generated by all the other sectors.

Market Map


There have been two kinds of businesses that match into our Advisory sector: Analytics and Consultants.

The analytics businesses represent some familiar names like BDSA (BDS Analytics), Cannabis Major Information, and Headset. They give insights to a license holder and use METRC/LDS information as an input.

Consultants, from our evaluation, are focused on assisting license holders integrate or connect with METRC or to develop software program and applications.

  • We identified 60 businesses in the Advisory sector.
  • They make 116 connections to the 15 states.
  • 30 of the 60 (50%) connect in California.

cannabis software advisory sector leaderboard

There are lots of businesses operating in this space, and as of this report’s writing, a fair quantity seemed to be going offline. Each Virtugro and Jade LLC are analytics firms that have inoperable internet websites, therefore, NCS moved into the fifth slot.


Fifteen businesses have been identified as supplying Analytics. These in the category connected from 1 to 11 states. California was the most well-liked state with ten connections and Colorado is ideal behind with nine. Oregon is a distant third with 4.

As markets mature and bring on extra licenses – and for that reason, extra data– we may well see these businesses branch out to states like Michigan and Massachusetts for instance.

For license chance, we cast a wide net due to the fact the reports and evaluation can have implications for the complete provide chain.

It is also essential to note that these firms do not necessarily require to have access to METRC or LDS as they can get the data they require from their clientele straight. Headset and BDSA report on a wide wide variety of markets and have clientele nationwide.


The Consultant category is a massive 1 and covers businesses that may well aid license holders connect to METRC or design and style and develop software program. In our evaluation, we identified companies that are sole practitioners operating in 1 state all the way up to a national firm with a footprint in ten states. Only ten of the 45 have been in extra than 1 state.

Fifteen of the 45 vendors are headquartered in California with seven from Michigan and 5 every single from Washington and Oregon. California (20) is the state that most firms are operating in with Oregon (16) a close second.

Why This Info Matters

The data in our report is valuable for a wide variety of stakeholders in the cannabis economy:

  • Regulators can achieve insight into the size and scope of the software program landscape and study about lots of of the businesses they may well be functioning with.
  • Current vendors can use the data for each competitive and business enterprise intelligence – and to come across future partners and acquisition candidates.
  • Investors can use it as a roster of prospective acquisitions or partners for their portfolio businesses.

Current license holders can use it to gauge the footprint of software program vendors. With this information, they can see which businesses are 1-state-wonders.

What’s Subsequent?

This wraps up our evaluation of the software program stack but the group is reviewing the information for our third Point-of-Sale Application report. We are calling and surveying dispensaries nationwide to come across out who they’re making use of as their vendor, no matter if they’ve switched, and who they’ve selected as their CRM vendor.

Cannabiz Media consumers can remain up-to-date on these suppliers and other new licenses via our newsletters, alerts, and reports modules. Subscribe to our newsletter to get these weekly reports delivered to your inbox. Or you can schedule a demo for extra data on how to access the Cannabiz Media License Database oneself to dive additional into this information and extra.

Ed Keating

Ed Keating is a co-founder and Chief Information Officer of Cannabiz Media and oversees our information study and government relations efforts. He has spent his complete profession functioning with and advising data businesses in the compliance space. Ed has overseen complicated multijurisdictional solution lines in the securities, corporate, UCC, security, environmental and human resource markets and focuses on workflow merchandise more than the final twenty 5 years. In the course of that time he has worked for each startup and established data businesses exactly where he has led advertising and marketing, solution management and sales organizations. These businesses involve Wolters Kluwer/Commerce Clearing Residence, CT Corporation, EDGAR On line and Organization &amp Legal Reports. At Cannabiz Media Ed enjoys the challenge of functioning with regulators across the globe as he and his group collect corporate, monetary, and license data to track the folks, merchandise and companies in the cannabis economy. Ed graduated from Hamilton College and received his MBA from the Kellogg College at Northwestern University.

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