Canada: Marketing Manager Miss Jones Cannabis Outposts

MISS JONES CANNABIS OUTPOSTS

Marketing Manager

Reporting to the Director of Development/Marketing, the Miss Jones Marketing Manager is responsible for creating and executing marketing plans that drive sales and increase customer loyalty within regulatory frameworks. Key components of this position include creating consumer insights, monitoring trends, creating marketing strategies and plans, developing integrated campaigns, and monitoring/improving market results. Working closely with Senior Management of Miss Jones, the Marketing Manager will manage the day-to-day marketing activities and long-term marketing strategy while evolving the brand’s development. The Marketing Manager will act as an advisor to the business on all aspects of marketing, digital curation, online community development, as well as ensuring our brand is strongly executed and delivered effectively to the customer.

· Understand and comply with regulatory mandates in the cannabis industry

· Lead the strategic direction of the brand creations and development within Miss Jones

· Manage and coordinate the day-to-day execution of all marketing initiatives and activities within the Miss Jones Marketing department

· Responsible for all aspects of customer acquisition efforts across marketing channels (online, offline, mobile, social, events) to create demand and awareness

· Develop strategy, tools and processes to track and measure customer retention

· Leverage customer insights, analytics and segmentation to increase customer retention targets in support of store sales

· Manage and support all SEM/SEO initiatives

· Work with the marketing team to develop and iterate content strategies for the Miss Jones brand

· Develop and design innovative and compliant marketing materials (including but not limited to e-blasts, promotional videos/media, print and digital advertisements)

· Responsible for planning, development, and implementation of Miss Jones marketing strategies, marketing communication and public relations activities, both internal and external and measuring success

· Oversee all content creation for websites, online communities, blogs, social media platforms, and other tools that are used to market and communicate with consumers

Expected start date: 2020-11-04

Job Type: Permanent

Benefits:

  • Dental care
  • Extended health care

Schedule:

  • Monday to Friday

Experience:

  • Marketing & Brand Management: 2 years (Preferred)

Education:

  • Secondary School (Preferred)

Work remotely:

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