Cannabis Potency is Under Attack. it is Time to answer

For years, opponents of cannabis legalization have actually relied greatly on scare techniques, untruthful rhetoric and increasingly unpersuasive propaganda to throw cannabis in a light that is negative. From the Reefer Madness” era of the 1930s to the declaration of a formal war on drugs” in the 1970s, significant efforts continue to be made encouraging a return to prohibition.

Despite the effort that is decades-long denigrate cannabis and cannabis consumers, public perception surrounding the plant continues to evolve, and two-thirds of Americans now support legalization. Better still, despite cannabis remaining federally unlawful, 15 states therefore the District of Columbia have actually legalized cannabis for adult use that is recreational and 36 states permit its medical use.

In order to combat this shift in opinion, prohibition proponents increasingly have become advanced, more coordinated and better funded in present months. Plus, they’ve rebranded by themselves, moving their stance from being basically in opposition to legalization to rather claiming to prefer legalization while simultaneously demonizing the industry and policies that are pushing are designed to destroy the industry under the illusion of sensible regulation.

The Latest tactic that is such and something that is gaining energy on the list of industrys adversaries, was to spotlight managing the effectiveness of cannabis services and products.

The Potency Problem

in regards to your effectiveness of cannabis items, opponentsnew narrative hearkens back once again to the tried-and-true tropes they’ve used because the Reefer Madness” era: concerns surrounding general public health insurance and kiddies.

Since the info doesn’t offer the tired narrative that legalization will inevitably result in a spike in teenage usage, opponents have actually pivoted to go over increased behavioral health conditions among teenagers centered on effectiveness. In reality, a current editorial into the Denver Post called for a restriction in the effectiveness of cannabis, claiming that high-potency cannabis concentrates are causing psychosis” in adolescents.

As usual, though, evidence materially depends upon individual anecdotes, scare tactics and too little real data that are scientific. But that hasnt stopped the battle over the potency of commercial pot products beginning in states like Washington and Colorado.

What started as an approach to keep cannabis illegal has morphed into an effort to target potency, and Smart Approaches to Marijuana (SAM)s argument, according to its president, Kevin Sabet, is simple: Several years in, we are now seeing significant increases in high-potency marijuana use among Coloradans and drastic developments in the perception of harm from use among young people. Use among younger kids also spiked this year that is past. We Can Not manage to enable this trend to continue.”

SAM and like-minded businesses, such as for instance Smart Colorado and Blue increasing, are in possession of boots on a lawn and so are using infrastructure that is existing resources in individual states like Colorado and Washington to mobilize around the issue of cannabis. Prohibitionists have strategically identified the first two marijuana that is legal to strike. The strategy has tapped mothers and healthcare experts become the vocals of cannabis opposition into the true name of protecting kids. They have found Democratic women with a background in pediatrics and health that is behavioral drive the legislation.

To that end, talks started with Colorado state Rep. Yadira Caraveo, a lawmaker with a background as a pediatrician. A draft of her bill, which will efficiently ban any style of appropriate cannabis — recreational or that is medical over just 15% THC, is already making its rounds in the Colorado Legislature. The bill also calls for a number of restrictions to the state’s marijuana that is medical, including needing dosing for medical cannabis clients and an allotment of particular items, just like a drug prescription. Finally, the bill proposes restrictions in the effectiveness of edibles, also it would ban any roadside signage for cannabis, along with prohibit cannabis organizations from employing media that are social who appeal to minors in order to market its store.”

Additionally, a public hearing was held in February on a bill to address serious mental health consequences of high-potency cannabis products by regulating the sale of cannabis concentrates” in Washington state. Much like Colorado, House Bill 1463 in Washington would set a potency cap, though it would only focus on concentrates at 30%.

Why Potency Caps are Bad for the Industry

If such bills were to pass and potency caps were allowed, the industry would forever change. Under the rules proposed by the Colorado bill, it would become nearly impossible for cannabis companies to provide anything other than flower — and, even with advances in how* that is( is grown, capping cannabis flower at 15% THC could be incredibly hard. A similar situation is likely to play out in Washington if HB 1463 were to pass.cannabisBy despite only focusing on concentrates at 30 limiting the potency of cannabis products and campaigning against the expansion of our industry, opposition groups would dismantle the legal cannabis industry and force a myriad of cannabis and

-adjacent businesses to shutter.

Now is the Time to Respondwe cannot fall into the Reefer Madness” and cannabis“cannabisjust say no” traps of years past while we should all be concerned about the rise in mental health issues among young people. Alternatively, policies potency that is surrounding focus on research, education and treatment — not criminalization.cannabisIf

“cannabishigh-potency” cannabis is even close to as dangerous as opponents claim (and they actually support legalization and regulation they want to force these products to the illicit and unregulated market like they say), then why would? There is no quality control of item, no security laws for production, no obstacles to purchase by minors. Legalization has effectively shifted interest in to a marketplace that is well-regulated and pushing products back to the unregulated and dangerous underground would be devastating in terms of public health and safety.


industry is in a position that is unique change lives by enhancing training and understanding. Its our obligation to guarantee the public is completely conscious of both the options and dangers that (*) provides. As a result, it(*)’(*)s time and energy to end the false narratives forever by handling our obligation to coach customers therefore the public that is general(*)Absent of an industry-wide general public understanding and training campaign around effectiveness and accountable usage, we are going to continue steadily to lose ground to opponents. Cannabis industry sounds are dropping woefully behind the opposition; we should react now or lose this fight.(*)

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